Final Magazine

Final Magazine Evaluation

Final Production Diary

Hypodermic Needle Model

The Hypodermic Needle Theory or the Magic Bullet Theory.

The theory implied the mass media had a direct, immediate and powerful effect on its audiences.  The mass media in the 1940s and the 1950s were perceived as a powerful influence on behavior change.

Several factors contributed to this 'strong effects' theory of communication, including; 
-The fast rise and popularization of radio and television
-The emergence of the persuasion industries, such as advertising and propaganda
-The Payne Fund studies of the 1930s, which focused on the impact of motion pictures on children
-Hitlers monopolization of the mass media during WW11 to unify the German public behind the Nazi party.

The theory suggests that the mass media could influence a very large group of people directly and uniformly by 'shooting' or 'injecting' them with appropriate messages designed to trigger a desired response.

They express the view that the media is a dangerous means of communicating and idea because the receiver or audience is powerless to resist the impact of the message.

People are seen as passive and are seen as having a lot of media material 'shot' at them. People end up thinking what they are told because there is no other source of information.

Maslow's Hierarchy of Needs

Maslow's Hierarchy of Needs

Maslow's Hierarchy of Needs is a theory which suggests there are 5 stages people go through in life. The theory says that each stage we have different motivations that drive us. If we apply these stages to media then we can try to understand the motivations behind the targets audiences as well as another piece of evidence to support our arguments.

You could think of the levels as relating to the stages you go through whilst growing up. When you are a baby you're only motivations are food and sleep(ORANGE). As you become a toddler your motivations move to security, love and the family(RED). As a teenager you are focused on friendship, family and sexual intimacy(GREEN). As a young adult, you are career driven and want to achieve and be respected by others(PURPLE). Finally as a middle aged person you start to concern yourself with the bigger picture, the world and how you may have impacted(BLUE).

Magazine Creation Log

This is a slide share, watch this to see the basic process of the creation of each page of my music magazine, I screenshotted the process every couple of lessons and have now put it into a document for you too see how I progressed.

Improved Article

My improved and final magazine posts for all three double page spreads.